Building a website that attracts customers
When starting on your project of building or re-designing your website, it is important to have a clear goal in mind. Organization of your content and how you would like to present it is crucial before a design or build-out can begin. Just like taking a trip on your vacation, you pack the car, get gas and pull out a map.
Organizing your content
When working with a development team you will want to give them as much as possible up front. Pulling together your content is a great first step. Here are a few things to get you started.
- What content do you already have?
- Is the content on my old site old and stale?
- Does other content need to be written?
- Do I need to hire a copywriter?
Rough-out a sitemap – This can be done in a Word doc or in a chart using boxes and lines. which ever is easier for you.
SEO keywords – Come up with keywords that best describes you business and services. What would a person type into Google to find you? Here are a few few free keyword research tools. KeywordEye – KeywordSpy – SEMrush
Photos – Do you have industry related photos or images to use? Will you be using stock photography?
Chase New Media can help walk you through these steps and more to assist in your web development project.